RAVA ECHO | Field execution. In full view.
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RAVA ECHO / FIELD EXECUTION SOFTWARE

Your field.
In full view.

Connect visits, custom audits and in-store assets. Turn field evidence into a clear management view, with AI where it matters.

For your teams. Configured around your operation.
ONE CONNECTED WORKSPACE
The daily visit route in the ECHO mobile app
From the field.
To the full picture.
PRODUCT INTERFACES · DEMO DATA
BUILT AROUND
YOUR OPERATION
Configurable audits
Photo, GPS & time evidence
Asset management
AI recognition
EXPLORE ECHO

The operation.
The detail. The full picture.

Move through the platform, from the daily plan to the management view.

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ACTUAL PRODUCT INTERFACE · CLICK TO ENLARGE
SENSE · OPTIONAL AI MODULE

From shelf images
to structured data.

Identify products, count facings and read visible prices from photos and video frames. Guide the operator through uncertain results, with the evidence beside the record.

CaptureRecogniseReview

Also available: an AI assistant adapted to your business rules.

VISUAL INTELLIGENCEIMAGE + VIDEO
Product matches
Facings & prices
Guided checks
RECORDED DEMONSTRATION · VALUES AWAITING VERIFICATION
BUILT TO FIT

Your standards.
Built into the workflow.

Define what good execution looks like. ECHO connects the way it is checked, measured and followed up.

CONFIGURE

Measure what
matters to you.

Build custom checklists, conditional questions and evidence requirements. Set the KPIs and targets for your operation.

CONNECT

Keep the evidence
with the result.

Bring visits, photos, GPS and timestamps into a shared view, from the person in the store to the manager reviewing execution.

FOLLOW THROUGH

Give every issue
a next step.

Track issues and responsibilities. Add Asset Management to connect equipment inspections with maintenance follow-up.

YOUR FIELD, YOUR SETUP

Different operations.
One configurable platform.

SEE IT THROUGH YOUR OWN WORKFLOW

Bring your operation.
We will show you ECHO.

A focused demonstration, built around the way your team works.

The ECHO platform

From the visit plan to the management view.

ECHO connects field activities, custom audits and reporting in a shared system. Your team records the work through the mobile app. Managers follow results through dashboards and reports. Add Asset Management for equipment inspections and SENSE for shelf image and video recognition and AI assistance adapted to your business rules. Both modules are sold separately.

Every location visited when it should be.

Plan and coordinate field visits.

Organise locations, assign team members and define recurring visit frequencies. Publish routes, adjust daily plans and track visit status, including the reasons for skipped or missed visits.

ECHO routes
Custom Audits & Checklists

Your standards, checked the same way everywhere.

Build every audit around your requirements.

Create the checklists your operation needs. Define your questions, response types, conditional logic and evidence requirements to guide your team through each assessment.

Configure your own KPIs and targets to measure what matters to your business. Connect the information collected in the field with reporting built around your criteria.

Adapt checklists and indicators as your processes, priorities and requirements evolve.

ECHO checklist builder

Everything your team needs in the field. Nothing more.

Capture what happens in the field.

Use guided forms to collect the information your business needs, supported by photos, GPS and timestamps. Retail availability, pricing, promotional execution and operational checks are examples of what a checklist can cover.

Visit check-in Checklist in the mobile app
Optional module

Know where every asset is and whether it works.

Manage the equipment behind execution.

Add the optional Asset Management module to maintain an asset register, track placements and inspect equipment during field visits. Configure inspection criteria for each equipment type and connect reported faults with maintenance follow-up.

Asset detail

Find the locations that pull your KPIs down.

Turn field observations into usable reporting.

Follow your KPIs against the targets you define and review trends across your operation. Filter results by region, retailer, store, agent or product, and export the underlying data for further analysis.

Multidimensional analysis
Push notifications

No problem found in the field gets forgotten.

Keep teams informed.

Push notifications bring visit changes, critical issues, KPI alerts and maintenance assignments to the people responsible.

RAVA SENSE · Optional AI module

Add AI to your field workflow.

Capture shelf data from images and video, then explore your results with an assistant adapted to your business rules.

Image & Video Recognition

Identify products, count facings and read visible prices. Resolve uncertain results with guided checks and review the supporting shelf image.

AI Assistant

Ask about locations, indicators and results in natural language. Bring your business rules into the way your team interprets the data.

See ECHO through your own workflows.

Bring a field process, checklist or reporting requirement to the conversation. Explore how your business rules can shape the way SENSE supports your team.

RAVA SENSE · Visual intelligence

Turn shelf images
into retail data.

AI image and video recognition for retail execution. Capture the shelf, identify products and review facings and prices, with guided verification built into the workflow.

An optional module for ECHO. Configured around your products, audit requirements and business rules.

SENSE web interface linking detected shelf products to their price and facings records
Product recognition results in the SENSE mobile interface
From the shelf to the record

See what was captured.
Check what was recognised.

Follow the same shelf from the mobile capture to a reviewable product record.

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Screens from the recorded demonstration. Some values are awaiting verification. Select a screenshot to inspect it.

Product identification

Recognise visible products and flag matches that need confirmation.

Facings

Record the number of product fronts visible on the shelf.

Shelf pricing

Read visible price labels and flag unclear or missing values.

Share of shelf

Calculate brand share from recorded facings in the captured area.

Recorded product demonstration

The workflow, on screen.

A short walkthrough of capture, recognition, operator checks and web review.

21-second edited walkthrough · Interface shown in RomanianRecorded demo, with processing waits omitted.
CAPTURE

Photograph or scan.

Capture a shelf section or record a short video along the shelf.

RECOGNISE

Extract shelf data.

Analyse images and video frames for products, facings and visible prices.

VERIFY

Resolve the questions.

Confirm uncertain products and values. Retake images where detail is missing.

REVIEW

Check the evidence.

Review the visit in web, with the image linked to the product record.

Verification and measurement

Keep the evidence in the workflow.

Use operator checks to clarify what the image cannot establish, and review the measures that follow.

Clarify missing products.

A product absent from a photo may be out of view, missing from the shelf or not sold at that location. SENSE asks the operator to clarify the situation.

Operator options for products absent from the photo: missing on shelf, not sold here, or take a new photo

Review the shelf measures.

See the product count, recorded facings, available prices and brand share of shelf. Trace those measures back to the captured area and the data collected.

SENSE demo visit summary with product counts, facings, prices and brand share of shelf

The examples show demo data and a facings-based share of shelf. Measurement scope follows the audit setup.

RAVA SENSE · AI Assistant

Business answers,
with your context.

Ask about results, locations and indicators in natural language. SENSE uses your company's rules and requirements to help users find relevant information and interpret their results.

Explore a specific KPI, request a summary or investigate the locations that need attention.

RAVA SENSE assistant with a client rule, business question and contextual answer
Configured for your operation

See SENSE with your retail requirements.

Bring your product list, shelf audit requirements and business rules. We will walk through the workflow and discuss the right setup for your team.

RAVA SENSE is an optional module, sold separately from ECHO Platform.

Asset management | Optional module

Know where your assets are and what needs attention.

Manage coolers, freezers, display counters, dispensers and other equipment through a connected register of placements, inspections and maintenance activity. Asset Management is an optional ECHO module, sold separately.

Scan asset QR code Asset inspection

Give every asset a clear record.

Keep identification, ownership, serial numbers, warranty details and QR codes together. Record where each asset is placed and retain its movement history.

Asset record

Inspect assets as part of the visit.

Scan the QR code to identify an asset and record its condition. Configure inspection checklists and KPIs around your equipment and operating requirements.

Functionality, cleanliness, branding and temperature are examples of checks your team can record where relevant. Support observations with photos, timestamps and location data.

Asset inspection checklist
Report fault

Connect reported faults with maintenance.

Create service requests, set priorities, assign responsibility and follow progress through resolution. Keep repair notes, parts and costs linked to the asset.

See what needs attention across your network.

Review overdue inspections, open maintenance requests, condition scores and location mismatches. Follow maintenance costs and the time taken to resolve issues.

Assets report

Bring asset management into your field workflow.

Explore how your team can inspect equipment during its regular visits and keep the asset history up to date.

Use cases

Start with the work your team needs to do.

Build field workflows around your own checklists, business rules and KPIs. The examples below show some of the ways ECHO can support your operation.

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Your operation defines the setup.

Bring your visit process, checklist, reporting requirements and business rules. We can walk through how they fit within ECHO.

Licensing

Choose the setup your team needs.

Start with ECHO Platform through a SaaS subscription per licence for your own team. Add Asset Management, SENSE or both according to your requirements. Optional modules are sold separately.

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Asset Management and SENSE are optional modules for ECHO Platform, sold separately.

Start with your operation.

Tell us how your team is organised, which locations it covers and what information it needs to collect.

We will use those requirements to discuss ECHO Platform, the optional modules you need and a licensing proposal for your team.

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About RAVA

Field operations are at the centre of ECHO.

RAVA brings together field execution and technology. ECHO turns that operational perspective into software that companies can use with their own teams.

The platform connects planned visits, custom checklists, asset inspections and management reporting. SENSE adds shelf image and video recognition, alongside AI assistance adapted to each company's rules and information needs.

Our focus is practical: help teams understand what needs to be done, record what happens in the field and make that information useful to the people managing the operation.

ECHO management view ECHO mobile app

See how ECHO fits your team.

Talk to us about the activities you manage and the information you need.

RAVA is part of The Hub.
Book a demo

See how ECHO fits your field operation.

Tell us about your team and the activities you manage. We can focus the demonstration on the workflows that matter to you, including custom checklists, reporting, asset management, AI image and video recognition, and the SENSE assistant.

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Solutions

Configured for your sector and your team.

ECHO adapts to the way each industry organises its field work. The checklists, KPIs and reports below are examples. Each setup follows your own requirements.

By industry

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By role

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Bring your own field workflow.

Tell us about your sector, your team and the information you need. We will show how ECHO can be configured for it.

Integrations & API

Connect ECHO with the systems you already use.

Import the master data your team works with and send field results to the tools your managers rely on. The scope of each integration is defined together with your team during setup.

YOUR SYSTEMS
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ECHO
Master data, visits, checklists, KPIs, photos and issuesIMPORT · EXPORT · API
RESULTS GO TO
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Tell us which systems you work with.

We will review your data sources and reporting tools and propose the integration scope for your setup.

Security & data

Your data stays under your control.

ECHO holds operational data about your locations, products, team and results. Access follows your organisation, evidence is recorded at the moment of capture and your data remains yours.

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Access control

Access that follows your organisation.

Each user sees the clients, regions, locations and reports that correspond to their role. Administrators manage users, roles and permissions from Settings.

ECHO settings

Questions about data and security?

We can share the technical and contractual details your IT and legal teams need.

How it works

From first conversation to a team in the field.

ECHO is configured around your operation before your team starts using it. We work with you from the first review of your workflows to the full rollout, and support your administrators afterwards.

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Preparation

What we need from you.

The more of this information you have at the start, the faster your setup goes. We can work with spreadsheets or exports from your current systems.

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Start with a conversation.

Show us how your team works today. We will propose a setup, a pilot and a timeline.

Resources

Guides and articles for field operations.

Practical material on audits, KPIs, visit planning and in-store equipment, and news about ECHO.

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Read
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See how this works in ECHO.We can walk through it with your own workflows.

More to read

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Read
Contact

Talk to the RAVA team.

Questions about ECHO, partnerships or press. Send us a message and we will reply by email.

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Privacy Policy

Last updated: 25 September 2026

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